Are Twinkies healthy? I never heard about Twinkies until I read the fascinating article written by Steven Bertoni for FORBES. Are Twinkies healthy? It was my first thought because I am more on the healthy side. What I mean by this is that I prefer real food over-processed. I like to cook at home and pack my lunch. When I saw on TV that Twinkies would disappear from shelves, I was surprised by how people reacted to this news. It was like mourning something precious that was lost.
Are Twinkies special?
I asked my friends what was unique about Twinkies. They told me that it was junk food. Okay, I thought more people would switch to healthy alternatives, such as squash or carrots, organic meat, or eggs. It is a joke regarding squash because nobody survives with few vegetables. However, choosing real food over bleached flour and sugar would make a lot healthier life for us.
After reading the article on FORBES, I think that the revival of Twinkies is a unique event. It is a story that forces me to believe that there are so many aspects of life that are not easy to grasp. This brand has 1 billion in revenues, millions of fans, and 80 years of legacy. It is understandable because Twinkies has connections with a few generations.
Twinkies are part of pop culture. I could moralize how it is unhealthy, but people do not care what doctors tell them. It is said that old habits die hard.
Long journey for Twinkies
The history of Twinkies started in 1930 during the Great Depression. The Howdy Doody Show and Batman comics made Twinkies a part of pop culture. One interesting fact about them is that Twinkies were associated with the assassination of San Francisco Mayor George Moscone and City Supervisor Harvey Milk. Lawyers of killer Dan White argued that junk food, full of sugar, triggered his psychosis.
What kind of impact on humans does sugar have on you, you? You can check Nancy Appleton’s book Lick The Sugar Habit
Ups and downs of sweet indulgence
Back to Twinkies. They were made by the Hostess company, which changed owners over the years. International Telephone& Telegraph, Ralston Purina, and Ripplewood Holdings were owners of Twinkies. Unfortunately, despite its earlier popularity, Hostess Brand Inc. filed for bankruptcy in January 2012. Operating losses, pension expenses, and the baker union’s strike triggered the end of Twinkies’ lovable brand.
Most people probably do not mind the disappearance of unhealthy food. Finally, people can switch to healthy, nutritious meals and start to live wholesome lives. We are beginning a new life, w; and active, we will be bewill be fit Twinkies, we are beginning a new life, we will be healthy and active and lead aspiring lives. It is funny that what works for you or me is unacceptable for somebody who loves Twinkies. Scientists can explain relationships with foods like Twinkies as something that gives comfort but takes away well-being.
Alight in the tunnel for Twinkies
Anyway, C. Dean Metropoulos came to the rescue of Twinkies. For 35 years, he recovered many brands from disasters, such as PAM cooking spray. In 2000, FORBES named him Mr. Shelf Space. He created an estimated $2.2 billion fortune for himself. Impressive, isn’t it?
Twinkies were born again. Now they are produced with other cakes in clean, spacious factories. They have a prolonged shelf life, thanks to the formula of starches invented by the excellent lab of Corbin, and reduced costs. Shelf life doubled. Now it is suitable for 65 days.
It is exceptional how Twinkies came back after four months when Metropoulos took over. Television, the Internet, and social media were excited to announce the rebirth of Twinkies. Television personality, book author, and weatherman Al Roker tossed Twinkies to fans. They were on Jimmy Fallon and the Ellen Show. Marketing Twinkies on college campuses and promoting with celebrities such as Will Farell, Snoop Dog, and Howard Stern opened gates to many orders from stores.
Praise from bankers
According to the Forbes article, ” What they have done at Hostess should be a Harvard Business School case study on how to turn around a business.” In the future, Metropoulos will consider making more deluxe versions of Twinkies. The growing Hispanic market is his target too.
This excellent management story shows how bright minds can reach victories in areas where everything seemed lost.
How about the healthy side?
Do you ask how about the nutritional value of Twinkies? I doubt if somebody cares about this issue. Most important that customers like it. They missed it. Despite the information, emotional connections are secure, which is not favorable to Twinkies. Nobody could argue that this product is not tasty or looks terrible. The choice is up to the customer, and the customer is always right.
People will always prefer so-called junk food over fresh but healthy food. Maybe someday it will be Twinkies with squash filling; who knows?
I wonder if, in the business world, people must show assertiveness. I mean, what kind of business are they supposed to lead? The company which serves people, makes a positive impact, or demonstrates the brilliance of management in every area where opportunity shows up?
Update
Now I know what is going on after digging deeper into books. It is the same as with all junk food: sugar addiction. The body craves nutrients. We look for something pleasant to fulfill this gap, but the choice is harmful. Junk food does not have vital nutrients such as minerals, enzymes, fatty acids, or proteins. Besides it, the overuse of sugary foods removes critical minerals such as magnesium from the body. When you lack minerals, enzymes, and vitamins, your body cannot perform simple functions correctly. You read more about magnesium benefits here. Empty calories turn to fat and sit nicely around the waist, on the abdomen, suppressing vital organs.
Nobody wants to be fat, miserable, or addicted. We need inspiring stories of how people overcame obstacles and got back on track after harmful habits. You can read about unbelievable weight loss here.
Maybe you look looking for options on how to improve your well-being. You find the information here.
Do you have any thoughts regarding unhealthy food addiction? Maybe you have a recipe on how to stop craving Chocolate? It would be nice to hear from you.
Update. Hostess, a maker of Twinkies, Ding Dongs, bought the Cloverhill bakery. Previously bakery had over 1000 employees. Now, after automatization will be fewer of them. People will get more processed food, and analysts are pleased with the future. Earnings power will be higher in 2019.
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